ABOUT
Daley Beauty Collection was created by Fashion Makeup Artist, Owner/ CEO of the Daley Beauty makeup artistry, Gretchen Daley.
Not only does she have a love for creating beautiful canvases with makeup and her artistry, she has always loved experimenting with lots of different makeup brands. While she loved and admired so many, she wanted to create a brand of her own that reflects more of what she was experiencing and hearing from her clientele.
As bridal makeup artist based in Fort Lauderdale FL, she wanted to be able to provide cosmetics to her customers that would last, even when she wasn’t available to do touch ups at their wedding & bridal parties. She wanted be able to provide cosmetics to her brides that were concerned their makeup wouldn’t last for their entire ceremony.
Through years of research and dealing with changes in the industry, she decided to launch a brand catering to all women and their beauty needs. Long lasting beauty products and cosmetics for the bold and for the shy.